Abacus Brands designs and manufactures cutting edge toys and consumer products that push the boundaries, and challenge traditional play patterns igniting new ideas through immersive experiences. With strategic partnerships with Bill Nye, Penn & Teller, MasterChef Junior, Pixicade, Holotoyz and more, Abacus aims to blur the lines between physical and digital play to reimagine the way we play.
Abacus Brands is also an investor and incubator for young inventors, helping develop new ideas and bringing them to market.
Follow our journey here as we reinvent the layers of fun and develop new ways to provoke thoughts and ideas through play.
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